Of course more knowledge about the EU decreases euroscepticism, the question is how to successfully transmit this information from the source to the sceptic. On a local level, we’ve found that this is one of the rare instances where quantity trumps quality. Only by uploading a constant stream of good information onto our social media feeds from various sources, do people start paying attention.
Meanwhile, the EU needs to step up its information sharing strategy big time. The EU Commission and Parliament must convince member states to quintuple its communications budget in order to cut through the distracted noise produced by Europe’s tabloids and reach directly into the lives of European citizens with online videos, tv adverts and posters on public transport about the latest laws passed or rights secured.